AR & spatial computing service
Augmented reality and spatial computing that make the invisible visible.
Corporate augmented reality overlays interactive 3D content onto the real environment to sell complex products, train on site and guide procedures. WASD Studio builds it for enterprise teams —on tablet, mobile and headsets like Apple Vision Pro— with spatial visualization work dating back to 2010.
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Who it's for and when it fits
AR and spatial computing shine when you need to explain something you can't see with the naked eye: how a product works, what's inside a machine, or how to run a procedure right where it happens. Ideal for technical sales forces, field support and training on real equipment.
- Technical or premium products a salesperson needs to explain visually.
- On-site procedures where information must appear over the real object.
- Equipment or processes whose inner workings aren't visible.
A visual sales argument for hard-to-explain products.
Instructions at the exact point of work, without manuals or PDFs.
Validation of critical steps with traceability.
What we deliver
We design and build the full experience: 3D modeling and animation, interactions, environment recognition and deployment on whichever device fits your operation best —from tablet to visionOS. When it adds value, we integrate AI: visual recognition, conversational assistants or automatic reporting.
- 01
Use-case definition
We pin down what must be seen and why —to sell, train or guide— and which device fits.
- 02
3D production and interaction
We model, animate and build the AR/spatial experience, validated by your experts.
- 03
Device deployment
We deliver it ready for tablet, mobile or headset, with adoption support for your team.
L'Oréal
Our first AR project was for L'Oréal — and it still stands as an enterprise case.
- An AR sales tool for a premium medical-channel product, sold directly by doctors.
- It ran on tablet: it showed in augmented reality how the product acts on the skin, with 3D diagrams and animations.
- It was a successful sales tool for the medical sales force.
- We built it around 2010–2011: 15 years of spatial visualization now reaching spatial computing.
We have video of the project.
WASD delivers on time no matter how tight the schedule. They work with cutting-edge technology and processes, and their proposals always add value to our business.
Nothing is impossible for WASD Studio. Their multidisciplinary team knows how to deliver on time and with quality, no matter the scale of the project.
Do I need an Apple Vision Pro for this?
No. We design for the right device for your case: tablet and mobile are still the most accessible for sales and field teams. Spatial computing (Vision Pro / visionOS) is an option when the case justifies it.
Is it for selling, not just training?
Yes. The L'Oréal case was exactly that: giving the salesperson a visual way to explain a complex product. AR works very well as a sales argument.
Can you start from our products or models?
Yes. We model from scratch or build on your assets (CAD, photos, specs) to recreate the product or equipment accurately.
Related pages
Tell us which product or procedure you want to make visible.
Tell us your training challenge and we’ll get back to you within one business day.
Reply within one business day · No commitment