Interactive learning service
Corporate gamification to increase participation and retention.
Corporate gamification turns training content into challenges, levels and feedback with measurable progress, aligned to business goals. WASD Studio designs it for enterprise teams: Teleperformance's gamified onboarding achieved +55% retention and ~85% autonomous completion.
Reply within one business day · No commitment
Who it's for and when it fits
Gamification fits when the content exists but people don't complete it, retain it or apply it. It lifts participation in long programs, certifies with evidence and lets people practice tough decisions or conversations. It works when aligned to a business goal, not as decoration.
- Programs with low participation or completion.
- Internal certification that needs progress evidence.
- Soft skills: sales, service, leadership, decisions.
Higher participation in training programs.
Internal certification with progress evidence.
Better retention than passive formats.
What we deliver
We design the mechanics —challenges, levels, feedback and progress— aligned to the behaviors you want, plus the analytics to see which content confuses, which profiles advance faster and where to reinforce.
- 01
Target behavior
We define what we want people to do differently and what success looks like.
- 02
Mechanics design
We build challenges, levels and feedback aligned to that behavior.
- 03
Measure and adjust
We launch, read the interaction data and reinforce where needed.
Teleperformance
Gamified onboarding for Teleperformance —the only one running during the pandemic.
- +55% staff retention.
- ~85% autonomous onboarding completion.
- It was the only onboarding process running during COVID.
Isn't gamification just points and badges?
No. If the mechanics don't point to a business behavior, they're decoration. We start from what you want people to do differently and design toward that.
Does it work for soft skills?
Yes, especially. Practicing conversations, decisions and protocols in an environment with feedback is where gamification pays off most.
What does it run on?
Web and mobile, accessible with no installations, with the same learning analytics as our simulators.
Related pages
Let's design a gamified experience for your training program.
Tell us your training challenge and we’ll get back to you within one business day.
Reply within one business day · No commitment